Reach every user, on every channel
RipplSend is a developer-first platform for push notifications, in-app messaging, email, and SMS — built for teams who care about reliability and reach.
7×
higher CTR than email
Airship / Adobe
3×
higher user retention
Airship, 63M users
22.9%
automated campaign conversion
Omnisend 2025
<1hr
50% of clicks delivered
Omnisend research
Everything you need to engage users
One SDK. One dashboard. Every channel.
Push Notifications
Deliver real-time push notifications to web and mobile with best-in-class delivery rates and segmentation.
In-App Messaging
Engage users while they're in your product with banners, modals, and cards that feel native.
Send transactional and marketing emails with a drag-and-drop editor and powerful automation.
SMS
Reach users on any device with reliable SMS delivery globally, no carrier drama.
Audience Segmentation
Target the right users with tags, filters, and behavioral cohorts built directly into the platform.
Journeys
Automate multi-step messaging flows triggered by user events — no code required.
What teams achieve with push notifications
Industry data from Braze, OneSignal, and Airship — the platforms that process billions of notifications a year.
528K
lapsed users reactivated
Upday deployed a targeted push re-engagement campaign aimed at churned users with personalised content recommendations timed to behaviour patterns. The result was 528,000 lapsed users reactivated through push alone — with zero paid acquisition spend.
Upday — Europe's largest news app
102%
increase in engagement
e.l.f. integrated push into loyalty program journeys, sending behaviour-triggered offers and product drop alerts. One campaign produced a 102% engagement lift at launch and a 58% increase in offer redemptions year-over-year — contributing to 23 consecutive quarters of net sales growth.
e.l.f. Cosmetics
7,200+
orders per month via push
Evino built automated push flows around purchase history, price drops, and seasonal promotions for their 600K+ customers. Push notifications now drive more than 7,200 orders per month at effectively zero marginal cost per notification.
Evino — South America's leading wine retailer
Built for every industry
Push notifications perform differently across verticals — here's what the data says.
E-commerce
8–12%
cart recovery rate via push
Push cart reminders convert at 8–12%, vs email's 5–8%. Behaviour-triggered automated push converts at 22.9% overall. Order updates achieve 69% open rates.
SaaS
440%
higher retention with weekly push
SaaS users receiving weekly push show 440% higher retention than those receiving none. A single onboarding notification can improve 90-day retention by 71%.
Media & News
60%
more active users in 3 months
Publishers introducing structured push programs see 60% growth in active users in 3 months. Hyperlocal targeting delivers up to 15× higher CTR for news apps.
Finance
67%
opt-in rate for transaction alerts
Finance apps see the industry's highest opt-in rates because value is immediately apparent. Banking ranks #1 for push open rates on both Android (8.8%) and iOS (7.2%).
Turn every notification into a moment that matters
Push notifications outperform every other direct channel on speed, retention, and cost-efficiency — when done right.
- 7× higher click-through rate than email campaigns
Push CTR averages 7.8% reaction rate vs email's 1.5% click rate. (Airship / Omnisend)
- 3× higher user retention for push-enabled users
Based on 63 million app users across 1,500 apps. (Airship benchmark study)
- 15% of revenue from only 3% of message volume
Push is the most cost-efficient direct channel per message sent. (Omnisend 2025)
Frequently asked questions
Everything you need to know about push notifications and RipplSend.
What is a good click-through rate for push notifications?
The average push notification CTR is 2.25% overall, rising to 7.8% when you factor in reaction rates (Android: 10.7%, iOS: 4.9%). Automated, behaviour-triggered campaigns consistently outperform broadcast pushes — often reaching 15–22% conversion rates. Short copy (7 words or fewer) alone delivers a 94% engagement lift over longer messages. (Airship / OneSignal)
Do push notifications increase app retention?
Yes — significantly. Users who receive any push notification in their first 90 days show 3× higher retention than users who received none. Weekly push recipients show 440% higher retention. Apps using push notifications have a 23.7% higher overall retention rate than those that don't. (Airship, study of 63M users across 1,500 apps)
Push notifications vs email — which has higher open rates?
Push notifications achieve a 7.8% reaction rate on average vs email's 1.5% click rate — making push 7× more effective on a per-message basis. Push also generates 50% of all campaign clicks within the first hour, while email takes 6.4 hours to reach half its openers. For urgency and real-time engagement, push wins clearly. (Airship / Omnisend)
How many push notifications should I send per week?
The data favours quality over quantity. Weekly recipients show 440% higher retention than non-recipients, but daily recipients beyond 11–15 notifications/day see significantly higher unsubscribe rates — especially in SaaS. Contextual, behaviour-triggered messages always outperform broadcast campaigns regardless of frequency: triggered push opens at 16.3% vs 4.7% for generic blasts. (Airship)
How do push notifications help reduce cart abandonment?
Cart abandonment push notifications recover 10–15% of abandoned cart sales and are 37% more effective than email for cart recovery. The first push sent within 1–2 hours of abandonment captures the highest intent — delay beyond that and conversion drops sharply. Behaviour-triggered cart flows convert at 22.9% on average. (MobiLoud / Omnisend 2025)
What industries benefit most from push notifications?
E-commerce leads push adoption (40% of businesses sending push), followed by media/publishing. Finance apps achieve the highest open rates (8.8% Android / 7.2% iOS) because transaction and security alerts have inherently high perceived value. SaaS sees the largest retention lifts from onboarding sequences. All four verticals show consistent, measurable ROI when push is used contextually rather than as a broadcast channel. (Airship / Pushwoosh 2025)
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